This week kickstarts an national campaign led by UK police forces to raise awareness of courier fraud, specifically within the jewellery sector.

Courier Fraud involves criminals impersonating trusted figures to deceive victims into believing their bank accounts are compromised or that they must assist with a police investigation. Victims are then persuaded to withdraw money or purchase high-value items, which they hand over to a courier under false assurances of reimbursement.

Our current focus is on raising awareness among jewellers about a troubling trend where fraudsters manipulate victims into buying jewellery, gold bullion, and watches. From February to May 2025, 417 reports of courier fraud were identified, with 44 involving the purchase or handover of gold or jewellery. The total reported losses during this period amounted to £2,865,727, with gold being the most requested item, followed by watches.

We urge you to take the following steps to help safeguard vulnerable individuals:

Stop: Consider whether the transaction is unusual for the customer? Customers targeted may be vulnerable, elderly, confused or upset. 

Alert a senior member of staff and, if possible, take the customer to a quiet area or separate room and provide reassurance.

Think: Challenge the customer in a respectful way – highlight your concerns; have they been coached about making the transaction? Has a ‘trusted agency’ (bank, police, HMRC) asked them to make the purchase? 

 Fraud: Ask if a suspect is nearby or due to meet the customer soon. If they are, call the police on 999 if you believe a courier fraud might be taking place. 

For further information, please visit www.actionfraud.police.uk